
Age Irrelevance Campaign
Shaping a New Narrative. Redefining life’s horizons in the era of longevity.
Children born today will reach adulthood around 2040. In just 17 years imagine the changes to the world of work that they will have to navigate!
We are all living in an era that will be shaped by increased longevity, evolving societal structures and changing mindsets with the 100 year-life and four generational families the norm.
The time is now to reimagine longer better lives
PURPOSE: We are here to make a difference by inspiring and equipping others to deliver age irrelevance.
We will be a catalyst for collaborative action, intentionally amplifying and accelerating existing best practice, inspiring new thinking and connecting our collective responsibility for longer lives.

Asking the big questions
Exciting news! Age Irrelevance are proud content partners of @Anthropy, a platform dedicated to inspiring a better Britain across people, place, prosperity, and a global perspective. Join us as we contribute to shaping a brighter future together.
Our mission and goals
We will be a catalyst for collaborative action, intentionally amplifying and accelerating existing best practice, inspiring new thinking and connecting our collective responsibility for longer lives.


Meet our ambassadors
Amplifying our reach through a network of influential people who can make connections, encourage collaboration and facilitate co-creation of solutions
Changemakers
The heart of this campaign are the people and organisations who are bold and futuristic and who will change the narrative to ensure age irrelevance
