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Research, insight, action

Designing a world for longer lives

Age Irrelevance is a leading consultancy and advocacy campaign

redesigning how society, business, and government respond to the realities of longer lives and changing demographics. 

What We've Delivered

Changing the Conversation

From Parliament to the boardroom we're providing the evidence and frameworks organisations need

Our Impact

Building a Movement for Change

A growing network of leaders, organisations, and advocates committed to age inclusion.

42 +
Ambassadors

22 +
Changemaker Organisations

6
Campaign Areas

1
Policy Submissions

I learned too late what could have changed everything for my future

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Collective Action Across Generations

Our Network

This isn't about older people. It's about investing in people at every life stage.

Ambassadors

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Industry leaders championing age inclusion, from boardrooms to policy forums.

Changemakers

Organisations walking the talk, implementing age-inclusive strategies that work.

Campaigns

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Active initiatives across Housing, Work, Learning, Health, Finance & Technology.

Ready to build a longevity strategy?

We design Demographic Dividend Reports and action plans that connect your policies to real life stages. No generic solutions, just strategy that works.

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