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Baroness Sally Greengross OBE

A world where Age is Irrelevant

Baroness Sally Greengross vision was for…An inclusive world where everyone values age irrelevance and expects equality in all phases of life.

...It's is not about taking age out of the equation, it is about putting consideration of all ages into everything.


Reimagining the future 

Now is the time to redesign our outdated education system, by putting life-long learning at its heart. Preparing our children for squiggly career portfolios instead of climbing a career ladder.  In the workplace let’s dispense with rigid, hierarchical models in favour of flexible cultures where 5 generations can contribute, regardless of their level. Lets find ways to leverage valuable skills and relationships instead of letting them walk out the door to ‘retirement’. And when it comes to how we live and financially plan for different life stages, lets create new housing concepts and financial products and services to plan for all our futures.

The Challenge

But as it stands today, we are not prepared for a world where the average person will live for a hundred years and work for fifty.

How can we ensure the “100 Year Life” is seen as a great asset that adds value back to society and people.

The 100 year life is fast becoming our normal life span. We need to grasp the extraordinary opportunity  that this gift of extra time offers people, society and the economy. We need to capitalise the impact on the nations balance sheet that 11 million over 65’s could generate.

Baroness Sally Greengross painted a picture of how we need to reimagine this new era of longevity.


She said…”Imagine you are in a play, and it’s 2 weeks before opening curtain. The producer brings the whole cast together to say that they now have an extra 40 minutes. Would you pad out the third act...

or as Sally wanted...


would you re-write the whole play?

single plant growing on the moon
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