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Change Makers

55/Redefined

55/Redefined

Belinda Basil-Jones

55/Redefined advocates for age diversity, positivity and inclusion across all areas of life.

Brave Starts

Brave Starts

Champion: Lucy Standing

We want to see governments develop policy which will influence organisations to more rapidly recognise the value of older employees.

Intergenerational England

Intergenerational England

Champion: Emily Abbott

Creating connections that transform the social fabric of our society by bridging the intergenerational divide

Moving Ahead

Moving Ahead

Liz Dimmock

Moving Ahead is on a mission is to create inclusive workplaces where individuals and organisations can be the best they can be.

Hassell Inclusion

Hassell Inclusion

Jonathan Hassell

Over-70s are the UK’s most online adults after twentysomethings, with considerable spending power. So, it is essential that the digital needs of older people are considered when creating digital products. 

ProAge

ProAge

Champion: John Day

ProAge is a member-led, UK charity whose mission is to promote age inclusion in the workplace, so that workers of all ages can thrive and older workers have the opportunities they need to choose when and how they retire.

Oaktree Court

Oaktree Court

Champion: Gary Baxter

We will draw upon the experiences or our owners and put forward questions to the younger generation to help find new solutions to meet the challenges that the 100-year life will bring in the next 30 years.

VeronicArts

VeronicArts

Champion: Veronica Franklin Gould

We will use our knowledge on brain health to look at intergenerational learning and young onset of dementia.

5 Percent Club

5 Percent Club

Mark Cameron OBE

Talent is everywhere, but opportunity is not. We will use our influence to ensure employers are positively inspired to access every talent pool effectively, and that includes all workers irrespective of age;

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