About Us
Continuing the legacy of Sally Greengross
Two days before Sally passed away she was writing to the Prime Minister demanding action. Always campaigning, always thinking of others, truly inclusive in all her thinking. ​Age Irrelevance was Sally's last big idea she wanted to see carried through.
Our Story
Sally's daughters, Claire and Gail, are determined to see through on their Mum's last wishes. They have supported the creation of the campaign through the foundation of a not for profit, social enterprise.
Sally's vision is now their mission.
Meet the Team
Our structure
Age Irrelevance exists to reshape how society, business, and government respond to the realities of longer lives and extended working careers. Our mission is simple but urgent: to make age irrelevant to opportunity, contribution, and economic participation.
We are a not-for-profit social enterprise, structured as a company limited by guarantee with a voluntary Asset Lock. As a social enterprise, we reinvest every penny into high-impact campaigns, strategic partnerships, and evidence-led policy work that unlock the potential of our ageing population. We bring together employers, policymakers, and innovators to build a future where a 100-year life isn’t a burden - it’s a national asset.
We use an ‘Asset Lock’ as a legal mechanism to ensure that any assets are used for the benefit of our wider social purpose rather than for private gain. It prevents the distribution of assets to members upon dissolution or winding up, instead directing them towards another asset-locked body or for community purposes.
​
We operate with the drive of a business, the purpose of a movement, and the independence of a non-profit.
Our goal? To make age irrelevant - socially, economically, and culturally.
We’re not about ageing gracefully - we’re about ageing powerfully, with purpose and productivity.
Join us in changing the narrative, closing the age gap, and driving inclusive economic growth.​​