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How we will do it:

We believe now is the time to challenge why age irrelevance is not already at the top of the agenda for decision makers and change agents. It’s not about taking age out of the equation, it is about putting consideration of all ages into everything. This goes beyond policy and examining the impact of ageing populations.


We want the decision makers across all sectors to facilitate and maximise opportunity and enable people to benefit from long, healthy and independent lives. Amazing work is being pioneered on living longer better lives.


We want to create strong collaboration between the best minds, research, and solutions and the decision makers. We will be the protagonist asking audacious questions, triggering debate, and supporting others to deliver action. By connecting and collaborating with wide networks we aim to inspire public engagement to expect an age irrelevant society.


Our work will unleash an understanding of what age irrelevance means to different issues building demand for change by helping others to visualise why valuing age irrelevance is essential for longer better lives. We will connect the knowledge network, cascade ideas and inspire people to become age irrelevant change makers. 

What we are doing

​Our over-arching ambition is that in two years’ time we will be have over 1000 commitments from leaders who want to be recognised as age irrelevant change makers who can demonstrate what action they have taken and the impact they have made.


Their impact stories will be used to cascade ideas and action to build an unstoppable momentum.  Thereby growing our network of changemakers until everyone values age irrelevance and society has equality for everyone, no matter their age. 

  • Pull together the best minds, research and solutions 

  • Create assets/material to prompt debate and learn from

  • Discover why age irrelevance is not already top of agendas

  • Agitate key influencers to get them to put age irrelevance on their agenda. 

  • Be the  protagonist asking audacious questions, triggering debate and deliver action. 

  • Connect and collaborate

  • Widen awareness and drive public engagement to expect an ageless society.

  • Unleash understanding of what Age Irrelevance means to different issues

  • Stimulate debate to get everyone to perceive age differently across the generations

  • Create a powerful story fuelling a new Debate of the Age

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