Sally's Strategy
Many connections Many ripples
Step 1: Secure high-profile Ambassadors who are well respected and command an audience to act as our connectors and amplify our voice.
Step 3: Collaborate with brilliant Change Makers lead by example in their own organisations to demonstrate age irrelevance to all their stakeholders and drive change across sectors
Step 3: Evidence with case-studies how Change Makers are making age irrelevance a reality.
What does The Greengross Foundation want to happen as a result of this strategy?
Clear message for change: A clear communications programme to raise a shared consciousness of what Age Irrelevance means
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Own the narrative: Command attention that this debate of our age is mission critical to a sustainable future as we become a society where 100-year lives and four generational families are the norm.
Grow a Movement
Jan 2023 - July 2023
July 2023 - June 2025
June 2025
Grow the movement
Create a powerful influential network of supporters to amplify our message for change. Age Irrelevance Ambassadors build a network of leaders who are able to deliver change.
Collaborate with changemakers to examine what age irrelevance means and what action they will take to make it a reality – focus on intergenerational collaborations
Evidence real change that the actions that the debates have triggered. Show how intergenerational collaborations have reimagined longer and better lives – communicate embedded and enduring changes – strong viral social media to grow momentum so that the debate takes on its own momentum
Final report back
Share the evidence widely and inspire more Change Makers
Let's Get
Social
