Many connections Many ripples
Step 1: Secure high-profile Ambassadors who are well respected and command an audience to act as our connectors and amplify our voice.
Step 3: Collaborate with brilliant Change Makers lead by example in their own organisations to demonstrate age irrelevance to all their stakeholders and drive change across sectors
Step 3: Evidence with case-studies how Change Makers are making age irrelevance a reality.
What does The Greengross Foundation want to happen as a result of this strategy?
Clear message for change: A clear communications programme to raise a shared consciousness of what Age Irrelevance means
Own the narrative: Command attention that this debate of our age is mission critical to a sustainable future as we become a society where 100-year lives and four generational families are the norm.
Grow a Movement
Jan 2023 - July 2023
July 2023 - June 2025
Grow the movement
Create a powerful influential network of supporters to amplify our message for change. Age Irrelevance Ambassadors build a network of leaders who are able to deliver change.
Collaborate with changemakers to examine what age irrelevance means and what action they will take to make it a reality – focus on intergenerational collaborations
Evidence real change that the actions that the debates have triggered. Show how intergenerational collaborations have reimagined longer and better lives – communicate embedded and enduring changes – strong viral social media to grow momentum so that the debate takes on its own momentum
Final report back
Share the evidence widely and inspire more Change Makers