Shaping a new narrative: 6 main focus areas
The Age Irrelevance campaign has six main focus areas. For each area we have identified a big ambition to change the hearts and minds of people who are key stakeholders, influencers and who have a vested interest in these areas.
We want our campaign to reach 1 million influencers convincing them of the Age Irrelevance mission to help redefine life's horizons in the new era of longevity.
Challenge Boards
Each focus area will have its own Challenge Board and delivery partners. We will be agile in how we work enabling us to create new connections.
Changing the Narrative
The Age Irrelevance Campaign is about creating such a compelling narrative that it changes hearts and minds.
Amplifying our Voice
The Age Irrelevance campaign is about building momentum through Ambassadors, Changemakers, Partners and Allies to amplify our narrative.