Using the unique convening power of the Greengross legacy, the foundation will…
Build demand for change by inspiring and equipping others to intrinsically value age irrelevance.
We will challenge assumptions that often define and limit people by age to unleash opportunities that age irrelevance brings.
We will be a catalyst for collaborative action, intentionally amplifying and accelerating existing best practice, inspiring new thinking and connecting our collective responsibility for longer lives.
Continuing the legacy of Baroness Greengross
“In a world that often defines and limits people by age, we believe that if people, society, policy makers and organisations really considered all phases of life when planning and making decisions, then we won’t notice age and people are just people and age is irrelevant”
Baroness Sally Greengross OBE