Rebecca Robins

Rebecca is the CEO of a leadership and change consultancy. With over 20 years’ experience as a brand management consultant across Europe, the US and Asia, she has advised hundreds of clients across industries and sectors. The heartland of her work is in organisational culture, transformation and leadership development.

Rebecca works with large corporates, business schools, family businesses and social enterprises, with clients including AstraZeneca, British Airways, Hugo Boss, JLR, LEGO, LVMH, Microsoft, RELX, Reuters. She leads and teaches on world-leading Executive Education programmes, including Cambridge University, Oxford University, and The Defence Academy of the United Kingdom, working with rising and senior leaders.

Her advisory work includes Quilt.Ai and the Chartered Management Institute. Education and social mobility are at the beating heart of her purpose – she is an experienced NED, including serving as Trustee at the EY Foundation.

Rebecca is the author of three best-selling books, including the award-nominated “Five Generations at Work: How we win together, for good” and “Meta-luxury: Brands and the Culture of Excellence” . She is often called upon as an expert in the intergenerational workforce and comments for leading media including The BBC, The Business of Fashion, The FT and The New York Times. 

Pledge

We are living and working through a first in history. With five generations at work together, the demographic diversity in our workforces is diversifying as never before. The work of Age Irrelevance is deeply aligned with my mission set out in my new book: Five Generations at Work: How we win together for good (Robins and Dunne). Counter to the divisive discourse and bias that has prevailed around generations, my mission is to unlock the opportunity in our organisations – connecting our intergenerational capability into cultural, collaborative and competitive advantage. We have a complexity of force factors upon us all in business and society – we also have the collective intelligence of five generations of talent to meet the context of our times and so much more. This is an all-generation commitment – with untold potential.