Next-Up

Insight 

The world of work is rapidly changing, but solutions for older, experienced employees often aren't. With nearly half the workforce soon aged 50 or over, organizations face immense pressure to navigate succession, bridge skills gaps, and boost workforce agility. Yet, many workplace systems still carry invisible age ceilings, shaped by outdated career paradigms and inherent biases in recruitment AI. This generation isn't winding down; they're gearing up. In fact, 91% of people over 50 want to progress in their careers. The real challenge isn't managing exits—it's unlocking this vast experience, removing bias, and building dynamic, intergenerational futures that work for everyone. 

Commitment 

Next-Up exists to fundamentally challenge and change how we think about ageing at work. We don't do outplacement, end-of-career hand-holding, or simply direct people to job sites for older workers. Instead, we pioneer strategic tools, human-centred programs, and initiatives that empower people aged 50+ to explore what's next—whether that's staying, shifting, slowing down, or stepping up. From coaching and confidence-building to navigating complex career transitions, we help individuals reset with clarity and purpose. Our work also equips employers to embed inclusive, future-focused workforce strategies. Through our workshops, peer-led guidance, and the Rethink Retirement platform, we support employees at every level. We help employers move from passive policy to active change, making age inclusion a core part of how organisations build diverse teams, support employees, and plan for the future. 

Impact 

An older workforce revolution is already underway, and Next-Up is front and centre. For employers, we provide a practical, future-fit solution to talent risk, age bias, and succession. For employees, we offer confidence, agency, and access to new skills and opportunities. For the future of work, we're reshaping how contribution is valued across generations—because organisations that work intergenerationally are proven to be the most productive and profitable. This isn't about retirement; it's about relevance, renewal, and rewriting what it means to thrive at every stage of working life.